Dimensions of National Culture

    •          Gender
         •          Extreme Masculinity .- material success and progress, wining, gender diferentiation
         •          Extreme Feminity .- caring for others

    •          Hierarchy
         •          Extreme High Power Distance .- respect for status
         •          Extreme Low Power Distance .- equality between people

    •          Identity
         •          Extreme Individualism .- individual freedom
         •          Extrene Collectivism .- group harmony

    •          Truth
         •          Extreme Uncertainty Acoidance .- certainty, different is dengerous, time is money
         •          Extreme Uncertainty Tolerance .- exploration

    •          Virtue
         •          Extreme Long-Term Orientation .- long-term benefits, working hard, saving
         •          Extreme Short-Term Orientation .- saving face, social preasure



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